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by Roger L. Brooks : The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series)

ISBN : #1599183935 | Date : 2010-06-01

Description :

PDF-5f76e | Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman’s, T.G.I. Friday’s, CVS/pharmacy, Bank of Montreal… The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series)


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[Pub.90SOO] The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series) PDF | by Roger L. Brooks


The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series) by by Roger L. Brooks

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Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF




by Venkatesh Shankar : Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)

ISBN : #1781951543 | Date : 2013-06-30

Description :

PDF-7f7dc | This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.The Handbook comprises seven broad topics. Part … Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)


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[Pub.28fjf] Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF | by Venkatesh Shankar


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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks PDF




by T. Calkins : Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

ISBN : #1137278757 | Date : 2012-10-11

Description :

PDF-d7d58 | Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more…. Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks


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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks by by T. Calkins

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Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success PDF




: Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success

ISBN : #0849311616 | Date : 2001-10-30

Description :

PDF-35a2b | As dot.com companies grapple with rigid market conditions and we keep hearing how the big technology players are being punished on Wall Street, it becomes easy to think of the Internet as a fad. The Internet frenzy may have subsided, but interest in the Internet as a business and marketing tool is still strong. It will continue to impact organizations and create opportunities. Sooner or later ever… Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success


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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF




by Ralf T. Kreutzer : Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)

ISBN : #3658113057 | Date : 2016-01-26

Description :

PDF-3940f | Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf… Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)


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[Pub.35ccu] Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF | by Ralf T. Kreutzer


Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) by by Ralf T. Kreutzer

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Handbook Research Interaction Technologies Collaboration PDF B4611cb41

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Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.) PDF




by Tatyana Dumova : Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)

ISBN : #1605663689 | Date : 2009-07-02

Description :

PDF-63762 | The rapid increase of Internet-based social networking sites has brought attention to the social software phenomenon and significantly influenced the way people interact with each other, acquire information, entertain, and learn. “”The Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends”” explores the origin, structure, purpose, and function of s… Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)


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Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.) by by Tatyana Dumova

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Postcolonial Theory Organizational Analysis Engagement PDF B04a2e540

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Postcolonial Theory and Organizational Analysis: A Critical Engagement PDF




by Anshuman Prasad : Postcolonial Theory and Organizational Analysis: A Critical Engagement

ISBN : #0312294050 | Date : 2003-05-19

Description :

PDF-76aa4 | This book takes up a question that has rarely been raised in the field of management: ‘Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?’ Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial e… Postcolonial Theory and Organizational Analysis: A Critical Engagement


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Postcolonial Theory and Organizational Analysis: A Critical Engagement by by Anshuman Prasad

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Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung (German Edition) PDF




: Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung (German Edition)

ISBN : #382446960X | Date : 2012-07-10

Description :

PDF-2592b | Die Autorin entwickelt und überprüft neue vielversprechende Methoden, die mit größerer Sicherheit als bisher eindeutige Erfolgsfaktoren neuer Produkte identifizieren sollen…. Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung (German Edition)


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New Service Development Memorable Experiences PDF Bc202a000

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New Service Development: Creating Memorable Experiences PDF




by James A. Fitzsimmons : New Service Development: Creating Memorable Experiences

ISBN : #076191742X | Date : 1999-11-12

Description :

PDF-2ea5c | This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues t… New Service Development: Creating Memorable Experiences


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International Employer Brand Management Segmentation PDF 63fdbe5a4

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International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences PDF




by Lena Christiaans : International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences

ISBN : #365800455X | Date : 2012-11-27

Description :

PDF-97c92 | The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students’ preferences for employer characteristics, it is difficult for … International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences


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by Paul Wiefels : The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)

ISBN : #1841124680 | Date : 2005-09-12

Description :

PDF-e6c26 | The Chasm Group is one of the world’s leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore’s partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around th… The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)


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Global Business Transcendence International Perspectives PDF C98023872

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Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research) PDF




: Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)

ISBN : #1137412585 | Date : 2014-04-11

Description :

PDF-88e90 | Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and d… Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)


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: Collaborative Customer Relationship Management: Taking CRM to the Next Level

ISBN : #3540002278 | Date : 2003-09-17

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PDF-d303e | Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM… Collaborative Customer Relationship Management: Taking CRM to the Next Level


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ISBN : #3540798617 | Date : 2008-06-17

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ISBN : #3835004425 | Date : 2006-10-26

Description :

PDF-59bd1 | Thomas Köhne analysiert das Phänomen strategischer Unternehmensnetzwerke und die sich dadurch verändernde Rolle des Marketings als solches. Er entwickelt ein branchenunabhängiges Erklärungsmodell des Netzwerkmarketings, das als Grundlage für eine versicherungsspezifische Untersuchung dient…. Marketing im strategischen Unternehmensnetzwerk: Erklärungsmodell und praktische Anwendung in der Versicherungswirtschaft (neue betriebswirtschaftliche forschung (nbf)) (German Edition)


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